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10 Marketing Plan Essentials for 2016
(Note: I posted this last week on the SBA Industry Word blog as 10 Essentials of A Marketing Plan in 2016.) Clearly, technology has changed marketing a lot. We fast forward through ads on television...
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Coming Crisis of Social Metrics
I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where...
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How Startups Estimate Market Size
It’s a common question. How do I know market size? Of course what one does for that depends on the type of business. What works for a web app won’t work for a restaurant. The kinds of information...
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My Fish Bowl Story of Marketing Mistakes
Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product – early business planning software – to its first trade show. We did the...
View ArticleUnderstand the New World
My Friday video this week in six years old now but still important. This is what is slowly and steadily replacing advertising. Here’s a quote: There is good news around the corner — really good news. I...
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Define Your Market By Strategic Intersection
Sometimes segmentation itself – dividing a market into meaningful segments – is strategy. I knew a consultant who divided potential small business clients up according to their decision-making process....
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Understand The Essential ‘Why They Buy’
Close your eyes. Step away from the daily routine. Answer the essential ‘why they buy’ questions. Why does anybody buy what you’re selling? What do they get out of it? What need does it fill? Do you...
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Infographic: Online Marketing 2018
My thanks to Bristol Strategy for this infographic. It strikes me as a good summary of the fundamental concepts, much like an online marketing primer for 2018. The post Infographic: Online Marketing...
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Infographic: Branding for Small Business and Startups
My thanks to customlabels.net for this useful infographic on brand identity for small business. Earlier in my career I consulted for Apple Computer. I watched how zealously they guarded all the details...
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New Conversational Commerce App Increases Online Sales
Is “conversational commerce” the next big improvement in online shopping? I hope so. I’m closely following the success of the new Octane AI conversational commerce app. It was announced this week along...
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